Put your message where Sydney moves.
A new mobile digital out-of-home format
COA is developing a managed mobile advertising network using compact digital displays mounted inside participating vehicles.
Designed for bold, static creative, COA creates a new opportunity for brands to appear across the everyday journeys, precincts and moments that matter.
Take outdoor beyond fixed locations.
COA turns everyday vehicle movement into a new digital out-of-home network.
Instead of buying a single fixed location, advertisers can build visibility across the places, journeys and moments that matter, from commuter traffic and retail precincts to major events and destination areas.
Move with the city
COA travels through everyday streets and journeys rather than remaining tied to one site.
Extend the media plan
COA adds a distinctive mobile layer alongside existing OOH, digital and social campaigns.
Be relevant to the moment
Campaigns can be planned around locations, time periods, events and audience movement as the network develops.
Start targeted. Scale over time.
Run a focused pilot around a particular brief, with the potential to expand as the COA network grows.
